【 Weak current College 】 lift starting from where the brand---Power By 【 China power house network 】

At present, the market from time to time brand crisis prompted enterprises: brand competitive era, brand communication has become more important, how to communicate with consumer brands, has become the common and foreign brand subjects grim. Communication to focus on fine chemical Institute Japan brand, China people's first reaction is often a good product quality. 　　In fact, Japan brand in China's brand awareness has been mainly with product ads. For example, the first "car to Piedmont Road, there will be a Toyota car road", as well as Panasonic's pretty ads. It can be said that Japan brand is essentially used the product itself and consumer communications, Japan also attaches great importance to product quality, often flaunted in good quality. 　　According to Japan's ideas and products to ensure quality, products sold to consumers, enterprises and consumer relationships. For example, a Japan air conditioning because the quality is good, or even years would not be bad, bad, Japan, on the life of the product to the final, it will discard it, generally do not happen to find manufacturers. But in China, this kind of brand communication will be a challenge. Because China is a relatively slow process of industrialization, Chinese products, particularly the lack of quality industrial products. So Chinese consumers buy any appliances products, to carefully examine and compare, make sure there are no quality problems after purchase, the enterprise also afraid that bulky products are not exchangeable "go." Of course, if the product is damaged, the Chinese enterprises will provide perfect after-sales service. 　　This is the Chinese home appliance brand can catch up from behind. Chinese brands rely on the service, and integrity of the brand communication, won the consumers. In China, a special cultural realms, brand communication is a meticulous process. Consumers to buy a brand of products, the society will default between consumers and brands a communication relationship.Consumers want to receive from the enterprise more brand messaging and value-added services, and more two-way communication. Generally speaking, Chinese consumers that the product once you have a problem, the enterprise is obliged to immediately resolve. If companies are good at doing brand communication, service time, consumers will find the feeling of being God. 　　Otherwise, it will be too much to complain about poor product quality. If the enterprise does not timely brand communication, consumers will be directed to the enterprise. As the Chinese market brand competition intensifies, Elevator brand communication requirements become more refined. 　　Not only product design services to specialization, brand, crisis management, etc. have to be refined. Brand communication will be a comprehensive, unified whole. Communication to commence around consumer brand communication main body is a consumer, this requires the brand communication center must commence around consumers. 　　Of course, the successful brand communication is not just to communicate directly with consumers, while also including all affect the consumers mind and behavior. By external factors and consumers tend to be more effective communication. Elevator brand communication is an important part of brand communication. This event marketing role. Many well-known international brands are very focused on through event marketing for brand communication. For example, Samsung title sponsor "Olympics million Marathon" to social focus events and activities to achieve profound communication with consumers; 　　and if the Audi through sponsorship of Boao Forum for Asia to consolidate its official car brand image, through sponsorship of the Beijing Music Festival upgrade brand reputation. These are very smart brand communication, for cultivating good brand image is very useful. The other is to communicate the lift in brand value. Here's brand value is mainly refers to the brand value, i.e. products to enhance the brand value of additional factors. Brand value communication is inevitable development of the era. Because in China simply rely on product sales force is past, the brand's strength is in the market competition play a decisive role. For example, Mitsubishi, Chinese five-star hotel was in use. In fact, the quality difference between the elevator and not, as an industrial product, ordinary consumers do not directly purchase the lift. However, Mitsubishi and not simply to communicate with the hotel, but a further communication with consumers, Mitsubishi Elevator Safety, reliability and first-class service, a strong sense of brand value, thereby forming a strong brand competitiveness. 　　When consumers feel safe with Mitsubishi, rest assured, the developers to meet consumer demand, competing to install Mitsubishi elevator. Therefore, also formed a Mitsubishi elevator industry leader brand status. The era of the brand competition, brand competitiveness will is key to survival and development. 　　And consumers a comprehensive system of brand communication is particularly important. With the deepening of the brand competition, brand connotation of communication will be richer, ways and means will become more diversified. China lifts the enterprise in order to give full play to their own understanding of the advantages of local consumers, with the great role in brand communication to strengthen the brand-building as a fundamental, a rapid development of elevator brand success.