Weak current College】 【air-conditioning enterprise technology innovation break dilemma --- Power By】 【China power house network.

<br> 2008 frozen year let some air conditioning business, published by the State - the 2008 annual domestic focus city refrigeration air conditioning retail market white paper ", 18 brand fate of being eliminated; whereas the constant speed with inverter air conditioner and air conditioning .energy efficiency standards implemented or to be implemented, but also for the year 2009 frozen "survived" Enterprise some treading on thin ice. <br> <br> Recently, central air conditioning industries listed companies have to submit their first half performance report, midea ., gree, Haier, Tsinghua tongfang, and other enterprises listed on the first half of this year in the bulletin described once again confirms air conditioning market is not optimistic. <br> <br> Sales growth <br> <br> In the United .States for gree,, Haier, Guoxiang, Dunan, Tsinghua tongfang, shuangliang, large cold, Moon and Chinese clock 10 enterprises published data shows that the enterprise's overall revenue compared with the same period last year, with the exception of large cold 8.14% negative .growth, Guoxiang appear fair, other businesses have different levels of growth, shuangliang 43.52% ranked top, beautiful, Tsinghua tongfang, 43.52%, 33.16% increase. While in the air conditioning business operating income, as shuangliang and beauty to 44%, 34.66 .% increase in occupies the front two seats. <br> <br> As countries on energy conservation and emission reduction working constantly, as well as energy saving and environmental protection policy of vigorously promote the domestic industry energy-saving products market demand full startup. .Shuangliang waste heat utilization LIBR refrigeration unit sales in 2008 to achieve significant growth. The first half of 2008, the company has realized incomes LIBR nearly 4 billion, compared to the same period of 2007 43.99%. And the beauty of the area around focusing on .strengthening market development, promoting family conditioning experience Center of construction and development, continuous improvement in overall sales structure. <br> <br> Adult upgrading profit limited <br> <br> Although the company's overall operating revenues and operating income of air conditioning business ., the majority of central air-conditioning enterprise with varying degrees of increase, but air conditioning business costs and the air conditioning business gross profit but to let the data statistics had feeling air conditioning business survival "difficult". <br> <br> The .first half of 2008, the only large cold, Haier air conditioning business operating costs of negative growth, namely-9.84% and-5.01%. The same is shuangliang and beautiful, costs increase value reached 34.2 33.11 percent. And the cost increase contrast, .changes in air conditioning business gross profit margin was wandering around 1%. Shuangliang, Haier, cold, America's air conditioning gross profit margin increased value for 4.3%, 1.57%, 1.36%, 0.94%. And Guoxiang heat pump business gross margin year- .over-year decline of 47.22%, ten companies decrease the largest enterprises. <br> <br> In addition to the Tsinghua tongfang and shuangliang fails to address the problems raised in the other eight companies in the description of the difficulties with the following when .both words: raw materials and related production factor for price increases in cost pressures, which contains a "new labour" to most of the enterprise after the implementation of the human cost pressure, the appreciation of the Renminbi, industry demand incremental slowdown, international financial .environment deterioration. <br> <br> Technology innovation is the way out <br> <br> These data are from listed companies, is protected by domestic and international macro-economic situation and climate and other factors of adverse effects, the air conditioning .industry growth rate dropped significantly. Steel, plastic, compressors, etc the price of raw materials, parts or larger, RMB quick dollar, implementation of new labour contract law led to the rise in the cost of human resources, resulting in the air conditioning industry .operating costs continue to rise. <br> <br> Decline in the face of market demand, rising operating costs, gree represents the industry which is also the lead industry consolidation accelerate and improve industry concentration. Gree will continue to adhere to the philosophy of .innovation, technology, management, marketing, service, and so on Omni-directional continuous innovation to continue to improve their core competitiveness, in particular by increasing research and development investment, and the continuing introduction of proprietary high-tech new product solution cost pressure, .improve profitability, get more market share. <br> <br> In the face of air conditioning energy efficiency rating, the beauty of the said companies will leverage technology advantage, increase energy saving and environmental protection in the product development, promote the industry to .upgrade, adapt to the promotion of energy efficiency standards, and on the other hand, actively take energy efficiency standards promoted by industry consolidation opportunities, promote the depth scale of expansion and increased market penetration, the further consolidation of the company in the air-conditioning .industry leadership. <br> <br> For the future, Tsinghua tongfang, Han Zhong, the company also said it would be in the first half of the year on the basis of the work, continue to adhere to technological innovation and management innovation, .increase the core industry technical creativity and investment, continued to achieve technical level and core competitiveness. <br>.